What comes to your mind when you think about influencing and persuading people? Something negative, right? Although some people might try to persuade and influence by being abrasive or aggressive, nothing can be achieved without effectively communicating with, influencing, and persuading employers, employees, clients, suppliers, and customers.

True persuasion and influence means that you are able to convince others of the merit of your ideas without needing to bully or disrespect others. Instead, you learn to understand what a particular person needs to hear, believe, or see in order to be persuaded. Then you are able to deliver the missing information or communication in the way that the other person is actually able to hear it.

Let’s see the process of Persuasive Design in this great video: