The Perfect Pitch


What format should you use for the first presentation? This is the template that we developed over several years, and recommend whenever an entrepreneur asks what format to use.

The objective of your first meeting is to get to a second meeting. You will start to drill down on one or two points of the company for that meeting. Then you will move on to other points for later meetings. But, for the first meeting, you want to give a fly-over, and leave plenty of time for discussion. Focus on the Product – your demo. It will be the shining point everything else is built on.

So, here’s the Presentation Outline. Stray from this sequence at your own peril.

1. Problem
2. Solution
3. PRODUCT DEMO OR SCREEN SHOTS OF PRODUCT
4. Business Model
5. Underlying magic/ technology
6. Market
7. Competition
8. Milestones/Timeline
9. Financials/Forecasts
10. Summary slide