Every day we are trying to improve. Let’s continue the learning about the art of persuasion.
Effective persuasion involves 4 distinct and essential steps:
1 Effective persuaders establish credibility. It comes from expertise and relationships
2 They frame their goals in a way that identifies common ground with those they intend to persuade.
3 They reinforce their positions using vivid language and compelling evidence.
4 They connect emotionally with their audience
More about persuading: Read here