Art of Persuasion

Every day we are trying to improve. Let’s continue the learning about the art of persuasion.

Effective persuasion involves 4 distinct and essential steps:

1 Effective persuaders establish credibility. It comes from expertise and relationships

2 They frame their goals in a way that identifies common ground with those they intend to persuade.

3 They reinforce their positions using vivid language and compelling evidence.

4 They connect emotionally with their audience

More about persuading: Read here

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